Sustainability, packaging, food labels and more: Q&A with Organic Monitor

Sustainability, packaging, food labels and more: Q&A with Organic Monitor

QR codes and mobile apps like GoodGuide can dramatically improve food labeling, giving consumers a view across a wide swath of sustainability considerations rather than looking at one factor or other in isolation.

That's one of several insights in Food Product Design's Q&A with Organic Monitor president Amarjit Sahota. The interview covers a good bit of ground and is worth a read.

When it comes to "de-commodified" ingredients, how important is organic production and fair trade certification? What about a company's carbon footprint? Are all of these criteria weighted equally, or is one more important than another?

AS: When it comes to de-commoditisation of ingredients, the most popular methods have been organic, fair trade, Rainforest Alliance and UTZ Certified. These are popular because consumers have strong awareness (and thus demand) of these eco-labels/production systems. Although climate change is high on consumer’s minds, there is no universal or widely accepted carbon eco-label. Until now, most carbon labels have had small adoption rates. Until they gain higher adoption rates, organic and fair trade and other labels will prevail.

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